Tel Aviv, Israel - ClickTale, the pioneer and leader in Web Interaction Analytics (WIA), announced today that it has secured funding from YL Ventures, a boutique European venture capital firm. ClickTale, whose innovative service enables websites to record and watch movies of their users’ browsing sessions, will use the proceeds of the funding round to expand the sales and the feature set of their hosted service.

YL Ventures’ Managing Partner, Yoav Andrew Leitersdorf, will be joining the ClickTale board of directors as part of this funding round. Mr. Leitersdorf identified Web Interaction Analytics as one of the fastest-growing segments within web analytics. He added: “ClickTale’s recording and playback technology is the best we have seen, and the system’s comprehensive features, coupled with the strength of its management team, ensure it will remain at the top of its league”.

“We will continue to innovate and bring more value to our customers in the upcoming year”, said Arik Yavilevich, co-founder and CTO of ClickTale. “The support from YL Ventures will enable us to increase our R&D efforts and implement our vision faster, as well as educate the marketplace about the significant value that ClickTale’s service provides.”

An example of services provided by ClickTale is their recently released web usability study. Using over 80,000 recorded web page browsing sessions, ClickTale’s statistical analysis demonstrated that:

· While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.

· Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.

· The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.

The study, including supporting graphs and statistics, can be found in its entirety on ClickTale’s blog. Website owners can compare ClickTale’s findings with user behavior on their own sites by signing up for ClickTale’s service. There is even a free subscription option available for those who like to taste-test.

“ClickTale’s service benefits thousands of subscribers and records millions of page visits every month,” said Dr. Tal Schwartz, co-founder and CEO of ClickTale. “Yoav and his team will help support our continued growth by contributing their considerable expertise in building successful high-tech startup companies. We are excited to have YL Ventures backing our vision.”