Chicago IL, – Amadesa, a Software-as-a-Service company providing website revenue optimization and onsite dynamic content display services, today announced that it has secured its first institutional financing round from Carmel Ventures. Carmel invested $5.4 million in the company and Shlomo Dovrat, Co-Founder and General Partner of Carmel Ventures, has joined the Company’s board of directors.

Amadesa provides a technology solution that includes dynamic content display (via onsite behavioral targeting), product recommendations, shopping cart and billing form optimization, lead generation data collection optimization, and A/B and multivariate testing capabilities designed to deliver greater returns on marketing dollars spent acquiring website traffic. Offering both a managed service and self-service solutions, the company’s focus is on increasing client’s top line revenues through an improved visitor experience on the website. Amadesa, founded in 2005, is managed by David Efergan, former Vice President of Operations at Digital River (NASDAQ: DRIV).

Shlomo Dovrat of Carmel Ventures said “Website optimization and personalization holds tremendous promise for e-commerce websites, lead generation networks and any business that interacts with customers using the web. The proven impacts on revenue and bottom line profit from applying website optimization and real-time behaviorally targeted based content are staggering. Amadesa’s SaaS platform, with its richness of offering and integrated experience optimization toolset, combined with the company’s service success impressed us very much. We look forward to working with David and the Amadesa team of website optimization experts, and supporting them in building a market-leading organization”.

“We are excited about this funding and the business know-how that comes with Carmel” said David Efergan, CEO of Amadesa. “The positive feedback we receive from our customers and the exceptional growth experienced so far are clear indication of the significant potential that we have at Amadesa. Together with Carmel’s funding, ecosystem and support we’ll be able to fully answer the market’s revenue optimization needs and become the world’s leading on-site commerce optimization and personalization provider”.